Word: audy
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Shopping for a new sports car over the summer, David Beverly found plenty of choices, at attractive prices. Hunting for a sexy machine under $40,000, he surveyed vehicles ranging from Detroit's muscle cars to newer models by Audi, BMW and Honda. What really caught his eye was Nissan's sizzling new two-seater, the 350Z. A mortgage banker from Austin, Texas, Beverly loved its specs: a powerful engine, modern design, solid engineering and a price around $36,000, with all the trimmings. After reading raves about the vehicle, he says, "I knew I had to have...
Automakers are gambling that the sports-car bug will spread. After a long drought, more than a dozen such vehicles, from midpriced roadsters like the Audi TT ($33,000) to luxury rockers such as Porsche's 911 GT2 ($182,000), now preen and pose in showrooms. Since 1995, sports-car sales have risen more than 50%, to about 100,000 this year, and are forecast to grow an additional 60% by 2007. While the overall market for two-seaters is limp right now--it's the kind of purchase that people postpone in an uncertain economy--automakers have their reasons...
...already decided to set up their production facilities abroad, while another 32% are "investigating" a transfer of their factories. Tens of thousands of production jobs have already migrated from Germany to Central European countries like the Czech Republic, Hungary and Poland, making everything from light bulbs to high-end Audi automobiles. Last month, for example, German auto-parts maker Bosch said it would eliminate 830 jobs at its factory in Hildesheim, Germany, and move production to a new plant in Miskolc, Hungary. The move will reduce the workforce at the German factory by almost half. Some executives are thinking about...
...29th, police in Bavaria arrested a British man who had fallen asleep in his car at a service station near Aschaffenburg. Officers found Peter Murray-Cowan, 39, dozing at the wheel of an Audi so stuffed with boxes of what appeared to be Microsoft Office 97 Professional software that the car was barely drivable. Sensing counterfeit, police took both driver and 4,000 copies of one of the world's most popular business programs - worth $2 million on the retail market, according to Microsoft - into custody. Murray-Cowan, a British businessman and would-be politician who ran for local office...
...iconoclast Paco Rabanne made a 1968 minidress from aluminum rectangles held together with wire loops. He was so enchanted with the result that he announced he had abandoned his needle and thread for pliers and a blowtorch. The latest use for aluminum is in automobiles. New car designs from Audi and Jaguar use the lighter material instead of steel for body panels that reduce weight and thus fuel consumption. As designers explore other uses, recycled beer can handbags can't be far off. - By Kate Noble ADVERTISING A Naked Bid for Attention Break out the champagne, get out the party...