Word: auerbach
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Advertising's defenders say that the old starchy ways served a limited clientele. "Blue-collar people with an injury feel more comfortable about calling when they've watched an ad," says Miami's Philip Auerbach. His firm spends $3 million annually on advertising and gets back eight times that much in resulting fees. That kind of return, added to last week's Supreme Court decision, bodes ill for those already tired of listening to lawyer pitchmen. "The only way to sell legal ads," warns Auerbach, "is to beat the clients over the head so they scream your name in their...
...they get to be the underdogs every year is a mystery on the order of how Trader Red Auerbach got Scott Wedman for Darren Tillis a couple of seasons ago, and how Coach K.C. Jones got a former All-Star like Wedman to play a character part. Wedman took eleven shots in the series opener, including four from 3-point range, and made them all. Then he returned to his seat next to Carr, who says, "It's amazing what everyone can accomplish when nobody cares who gets the credit." Carr was a star in the league once himself...
...year with the city cutting grass, coating benches, striping streets and riding the famed garbage truck gave him confidence to start over at Indiana State, where the Celtics' crafty president Red Auerbach drafted him as an eligible junior. "Red's kind of like the daddy who was never there for Larry," his mother says. "He thinks that Red is just it." Auerbach sounds like a father: "If Larry ever did something bad, I wouldn't fine him. I'd just not let him play for a couple a games. That would be the worst thing you could...
After the four games, all of which they should have lost, Boston's players brought out an old Celtic device as smelly as Red Auerbach's cigar and Boston Garden. They locked themselves in their room, damned the league, condemned the media, agreed that the commissioner, the referees and everyone else in the world were against them, and swore to get even with the lot. Topping off his farewell performance as general manager, Auerbach, 66, even rumbled about the abuse his team was taking on CBS, which was slightly preposterous, since TV Color Man Tommy Heinsohn participated...
Individual awards for outstanding performance were also presented at the seventh annual affair, which featured Boston Celtic general manager Red Auerbach as the guest speaker, Carrabino, Harvard's leading scorer and rebounder during the season, was also named the team's outstanding rebounder, as well as the top field goal shooter...