Word: auerbach
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Naturally, that put East Coach Red Auerbach in something of a bind. In real life, Red coaches the World Champion Boston Celtics-and three of his Celtics were playing for the East. Since the game was in Cincinnati, Auerbach bent over backwards to be fair, care fully parceled out equal court time to each of the East players. "There's only one ball, fellows," Red sighed unhappily. "You've got to remember the spot I'm in." Auerbach's Celtic star Bill Rus sell, who drives an $11,500 Mercedes-Benz, did his bit to help...
...Philadelphia's Wilt Chamberlain from winning the Ford-although he needed it less than anybody else, since he owns a $24,000 Bentley-and can't get into a Volkswagen. At 7 ft. 2 in., Chamberlain was just too tall and talented to avoid scoring 21 points. Auerbach finally got lucky when, with the East leading 29-12, he sent in Cincinnati's Adrian Smith, the last player named to the ten-man East squad...
Hard on the Hearing. Auerbach's temper is legendary: when the Celtics blew a six-point lead against the New York Knickerbockers one night recently, he called a time-out and gave them a dressing down in full hearing of practically everybody at Madison Square Garden. "Oh, did I blow," Red recalled last week. "I chewed them out like they've never been chewed before...
...winning team-a necessity with the Celtics, who as champions always have last pick in the N.B.A. draft. "You take a washed-up guy," he says, "and if you instill his pride again and create desire, you can squeeze a good year or two out of him." A typical Auerbach retread: Forward Don Nelson, who scored 2.4 points per game for the Los Angeles Lakers last year. With the Celtics, Nelson is averaging 10 points per game...
...Without Auerbach, Boston is just another ball club-as the Celtics showed last week when Red flew to Miami to visit his sick father and they lost to the Lakers, 120-113. The loss dropped them below the .700 mark, left them only one game ahead of the second-place Cincinnati Royals. Red was back two nights later, directing the Celtics to a 115-114 victory over the San Francisco Warriors and insisting that by season's end the Celtics would win their eighth straight N.B.A. title. "I give the other teams one more year before they catch...