Word: auerbach
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...Celtics do it? They have a brilliant coach in Arnold ("Red") Auerbach, 47, a cantankerous carrottop who tells his players: "If any of you think this is a democracy we are running here, forget it. I'm a dictator." They also have pro basketball's best defensive player in Bill Russell, a goateed giant who leads the N.B.A. in rebounds, ranks fourth in assists...
...Last week the Celtics wreaked a special vengeance on the Los Angeles Lakers, the same team that had battled them on almost equal terms through six games in last season's championship playoffs. Slender Sam Jones poured in 14 points in the first quarter, and Boston Coach Red Auerbach cleared his bench. But even the substitutes were merciless: all twelve men wound up in the scoring column, and the Celtics clobbered the Lakers 114-78. Before the week was out, they had won two more, run their record...
...teams split the next two in Los Angeles, and the Celtics headed back to Boston, only one victory away from their fifth straight N.B.A. championship. "All we need," said Boston Coach Red Auerbach, "is hustle and Russell." Russell hustled (24 points, 27 rebounds), but the Lakers still clobbered the Celtics 126-119. That made it three games to two, and the Celtics sounded tired. "I can't take it any more," said Cousy. "You play in Boston, grab three or four hours sleep, catch a plane, fly all day, hurry to the game and try to play...
They are Paul M. Lehmann, of Adams House and Dublin, N.H., Arthur E. Wise, of Dudley House and Bringhton, Mass., George R. Finn, Jr., of Dunster House and Milton, Mass., Michael R. Deland, of Eliot House and Chestnut Hill, Mass., and Lewis W. Auerbach, of Kirkland House and Massapequa Park...
...practice, Celtics run, run, run-there are no exceptions. "I have a 25? fine for every minute a guy's late," says Auerbach. "If Russell comes in at 10:05 it costs him $1.25. I'd rather fine the big guys. Hell, anybody can fine a rookie." But Auerbach does not treat his giants like children. He rarely invokes a curfew, lets them enjoy a beer or two after the game. Whether his high-priced players are "happy" does not interest Auerbach. "It's up to them to make me happy," he snorts. "I tell them they...