Word: auge
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Energy doesn't grow on trees. That is why scientists are hard at work trying to find alternative sources of fuel. On Aug. 23, Sony announced its green-battery prototype, which is made out of a vegetable-based plastic and is powered by converting sugar into electricity. "We need to always be thinking green," says Derek Lovley, a UMass-Amherst microbiologist who does his part by researching mud-microbe batteries. Other sources tapped into...
Such pressures reflect the system's growing obsession with security. Earlier this year, the system detained four Iranian-American academics for plotting to overthrow the regime through support for a civil society. (Authorities released one, Haleh Esfandiari, from prison on Aug. 21.) The message to Iranians was clear: Cut your ties with the outside world or face the consequences...
John Cloud's "Failing Our Geniuses" correctly identified a troubling trait in our public education system [Aug. 27]. He stated, "In a no-child-left-behind conception of public education, lifting everyone up to a minimum level is more important than allowing students to excel to their limit." It's no wonder we're witnessing a proliferation of charter schools, home schooling and private schools. In my state, an alliance of politicians and the teachers' union controls all funding and curriculum for kindergarten through high school. As a result, teachers and administrators are given little incentive to be creative...
...sultan of spin, Kark Rove, may be leaving the White House but not with his tail between his legs [Aug. 27]. Writer James Carney reminded us that Rove brushed aside George W. Bush's failure in bipartisanship because of what Rove called the hostility of the Democrats. Rove also discounted polls that portrayed a damaged American image in the world as politically imprecise. He will spend a little more time with his family of two, cut a bit of Texas brush with his buddy at the Crawford compound and continue to pursue his dream of "a durable Republican majority...
Brand recognition is an effective shelling tool only if the consumer is aware of the product linked to the name and the name conjures a pleasant memory. Until I read the story "Why We Buy" [Aug. 27], I thought that HeadOn was an ointment designed to lighten facial scars, not the homeopathic headache cure that it is, thanks to its maker's ambiguous ad campaign. No matter how often I've heard the commercial repeat the name HeadOn, I never would have bought the product, thinking I had no use for it. Now that I know what...