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...important move for Hamburg-based Der Spiegel, since the magazine devotes more space to news of the U.S.-and treats it more intelligently-than any other publication in West Germany. Publisher Augstein believes that West Germany is economically and culturally closer to the U.S. than to any other nation. He says that when Spiegel tells readers about the U.S., it gives them a look into their future. In the past three years Der Spiegel has run 27 cover stories on U.S. subjects, ranging from politics to industry, from the tribulations of Autherine Lucy to the gyrations of Elvis Presley. Last...

Author: /time Magazine | Title: The Press: The First Decade | 1/14/1957 | See Source »

Interpreter of the U.S. The most notable exception to the dumpling dullness of the press is Der Spiegel (circ. 300,000), a TIMEstyle weekly newsmagazine, published by Rudolf Augstein, who at 33 is one of West German journalism's youngest and most ambitious luminaries. Last week, with characteristic disdain for the obvious, cocky Der Spiegel (The Mirror) made no mention of its tenth anniversary. Instead, Publisher Augstein celebrated by assigning Staffer Claus Jacobi to Washington, where he will open Der Spiegel's first overseas news bureau...

Author: /time Magazine | Title: The Press: The First Decade | 1/14/1957 | See Source »

Untertan v. Obrigkeit. Publisher Augstein, a scrappy lightweight (5 ft. 4 in., 143 lbs.) whose family had opposed both Hitler and the Kaiser, started publishing at a time when West Germany's press was still timorous under Allied controls. His announced purpose was to protect the Untertan (underdog) from Obrigkeiten, or big shots, puncture the German's traditional awe of officialdom. Sponsored by British occupation officials, Augstein's magazine blasted Allied Obrigkeiten so vociferously that he was forced to get new backing, change the magazine's name from Diese Woche (This Week). Starting out with...

Author: /time Magazine | Title: The Press: The First Decade | 1/14/1957 | See Source »

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