Word: augustly
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...Kerry was popping in and out of the cabin. Edwards was catching a nap, his ever present Diet Coke on the tray of the armrest next to him; his wife Elizabeth was reading. But across the aisle, campaign manager Mary Beth Cahill was explaining her biggest worry to TIME. "August." Cahill said simply. "We haven't figured out how we get through August...
...danger ahead in August sprang from the combined vagaries of the calendar and the campaign-finance laws. Once Kerry accepted his party's nomination at the Democratic Convention on July 29, he would be bound by a strict spending limit of $75 million in public money--a straitjacket that President George W. Bush would not have to put on until his own convention finished Sept. 2. By early June, some of Kerry's media advisers wanted to change the game...
...four precious days so that he could go to "debate camp" in Wisconsin. Hadn't he been training off and on all summer? Hadn't he memorized all those briefing books they kept sending to the plane? Hadn't he spent two whole days in Nantucket, Mass., in August, practicing, practicing, practicing, especially the foreign policy answers...
...bombs every night on the news; not while Bush and Cheney were stoking the voters' fears with ads about wolves in the forest and hints of a postelection nuclear holocaust. A warm and fuzzy message now, Kerry said, would be a bigger mistake than it was in August, and then it had almost killed...
...week later the word went out: Kerry had decided against Gutsball. It would take him away from the battleground states when he could least afford it. But that meant August was still going to be a crapshoot, a five-week run through a gauntlet where Bush--or someone acting in his interest--would surely attack Kerry with a well-financed ad campaign. Kerry, meanwhile, would need to sit tight, take the hit and conserve his $75 million for the ad fight after Labor Day. "Opting in was an enormous calculated risk," said an aide. "It meant crossing our fingers...