Word: aulettas
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That little mystery is solved in Ken Auletta's absorbing new book, World War 3.0: Microsoft and its Enemies (Random House; 436 pages; $27.95). Microsoft kept dossiers on reporters who covered the trial, including former jobs, friends and perceived biases. All things considered, it probably wasn't a great idea. In the middle of a lawsuit accusing Microsoft of being controlling and intimidating, it just made the company look, well, controlling and intimidating...
...challenge for any analysis of the Microsoft antitrust saga is to resolve its central enigma: How could the same people who'd been so brilliant in the lab and the boardroom--building the world's most valuable corporation in a mere generation--have been so wrongheaded in the courtroom? Auletta has a provocative answer: what the Jesuits call holy effrontery. He argues that Bill Gates and his disciples are so convinced of the rightness of their cause that they can't even conceive that they might be wrong--or that any fairminded person could think...
...Auletta comes by his insights the old-fashioned way: he wore out a lot of shoe leather. He had significant access to all the key players in the story. His interviews with Judge Thomas Penfield Jackson, the federal district court judge who heard the case, yield a motherlode of provocative, if sometimes injudicious, reflections. Recalling, for example, a photo he came across of Gates from the early days of Microsoft, Jackson told Auletta that what he saw was "a smart-mouthed young kid" who "need[ed] a little discipline...
World War 3.0 also provides fresh insights into the failed effort to reach a settlement before Judge Jackson ruled. Justice and Microsoft were moving toward compromise. But, Auletta reports, the state attorneys general--who had to sign off on the deal--took a harder line than Justice on what the remedy should be, causing the mediator, Judge Richard Posner, to throw up his hands. The book's main flaw is one of pacing: there's too much detail on the trial and too little on Judge Jackson's order to divide up Microsoft...
...including the clandestine maneuvering of Sun Microsystems, Netscape and other Microsoft enemies, to persuade the Justice Department to bring a lawsuit it didn't want to pursue. In the end, Heilemann draws on the Bible--as his title suggests--rather than Jesuitism to reach much the same conclusion as Auletta's: Gates' arrogance led him to run Microsoft, and the trial, like an "aspiring...