Word: aura
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Since ancient times people have believed that long hair bestows power and an aura of sensuality. Cliff Aron, 34, president of BEI, an energy-services firm based in New York City, has a ponytail that ends an inch below his shoulders. When people see it, he says, "they know they're dealing with someone special. They have to feel that I am successful if I can get away with this." Bob Rolke, 18, a varsity swimmer at Washington's American University, has barely had a trim in the past two years and says of his mass of bronze curls...
Only it lacked the national television audience, the March Madness aura and just about everything that makes a ballgame between a slowdown team and an up-tempo...
...launch more than a score of publications, including Bon Appetit, Smithsonian and Mother Jones. Jayme and Ratalahti's marketing packages, which cost $30,000 to $50,000 each, share four characteristics: an irresistible envelope, a personalized typewritten letter, a brochure intended to give an as yet nonexistent product an aura of legitimacy, and a response card. Jayme and Ratalahti know that people do not read direct-mail pitches carefully, so they adhere to a simple axiom: state the message, repeat it -- then repeat it again...
Outside The Stadium today, there was an aura of frantic competition. Budding capitalists hawked pennants, pins, programs, boxer shorts, sausages, T-shirts, T-shirts and more T-shirts. Chanting Afro-Am marchers strained to be heard above the din of the battling bands. Tipsy tailgaters engaged in miniature Harvard-Yale shouting wars...
Such desire makes Donato a motivator--a master at rallying players inside. This rally cap-esque aura and his enormous popularity were reasons why the Crimson elected him captain at the end of last season over his prominent classmates--Ciavaglia, Mike Vukonich and John Weisbrod...