Word: aura
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Coming up with just the right aroma is a complex process. For the Westin hotels, ScentAir created a fragrance that melds green tea, geranium, green ivy, black cedar and freesia to evoke a peaceful aura in the chain's lobbies. "Tea, the ascendant note, suggests serenity and tranquillity," says ScentAir CEO David Van Epps. "Black cedar adds body, fullness to the aroma. As for the rest of the tones, each has its own characteristics, and it's as much an art as a science...
...difference between us was that I was concerned about first impressions, even if it meant that I held back on acting like myself. He may not have been particularly polished, but the trade-off was that he possessed a certain aura of authenticity missing from the Harvard guys I’d gotten used to. Around him, I could talk about anything, without worrying about the impression I gave...
...Square is often in need of a little work. Along with the traditional façade facelifts and refreshing injections of central air into upstairs apartments, the prospect of tenant renegotiations tends to provoke—how do we say this—a quasi-tangible aura of excitement around campus...
OLIVIA NEWTON-JOHN'S REFRAIN of "Let's get physical," along with the ubiquity of Lycra, started it in the 1980s. Aerobics helped push it into the '90s, and yoga certainly added an aura to the category in the new millennium. Chanel, Prada, Dior and Hugo Boss all capitalized on it a few seasons ago. Activewear has come a long way from the gym and, thanks to relaxed dress codes inaugurated by casual Fridays, it has become a uniform for more and more Americans. But it's not about cotton T shirts and sweats anymore. Today activewear can mean everything...
...this case, their credibility. In what was already the year of the celebrity baby--Britney Spears playing hot potato with Sean Preston, Angelina Jolie posing like Madonna and child with Shiloh Nouvel--Suri inherited her dad's aura of mystery and its baggage. Cruise is one of those figures about whom there was always an official story and an unofficial story: the stuff you were allowed to say about him in respectable media and the stuff people actually cared about. The Scientology business, for instance. Cruise was a notoriously litigious member of a notoriously litigious institution. The press owns only...