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Word: aurrera (lookup in dictionary) (lookup stats)
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Usage:

...tienda de descuento in Mexico City. Today, having been paid the flattery of imitation by dozens of other Latin American stores, the pioneering Arango brothers-Jeronimo, 37, Placido, 32, and Manuel, 26-are Latin America's biggest discounters, with 1962 sales of $16.6 million. This week their Almacenes Aurrera, or Forward Stores, are opening a seventh store in Mexico City, and have set a May opening for their eighth and biggest, a $1,200,000 store in the city's upper-class residential area of Lomas...

Author: /time Magazine | Title: Mexico: Forward's March | 2/8/1963 | See Source »

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