Word: austin
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Dates: during 1970-1979
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Samson has been tested in five Atlanta elementary schools and given to ghetto kids who had fallen far behind in learning tests. "But," says Austin, "when we fed the children this drink every school-day morning for four months, their learning curves came right up." The kids stopped sleeping in class. Their attentiveness increased, and truancy declined. Teachers said that at last they could teach-instead of referee fights...
...coastline of Mexico, just south of the U.S. border, Coke is cultivating shrimp in narrow, shallow channels of water that are covered by plastic bubbles. "All the shrimp have been just about fished out of the oceans," says Austin. That is largely because in the open seas, 98% of all shrimp eggs are lost; but in Coke's protected patches, 50% grow to maturity. Austin expects fairly soon to be selling a lot of shrimp from this "controlled environment farm." There is a fair chance that when the supply stretches, the price will shrink...
Does this gratify Austin? Yes-and no. He shudders that millions of youngsters in the world, including some in the U.S., are growing up malnourished, and a number of them are suffering irreversible damage to the brain. "So what we have is a closed circle of poverty, malnutrition and brain damage...
...gradually introduce it into the U.S. Perhaps in five years people may be able to buy it throughout the country, for a penny or so more a bottle than Coke or Tab, because it is costlier to make and the company aims to profit. Moving faster would be hard, Austin points out, because Coca-Cola is already at full production with its regular soft drinks...
...doesn't Austin bid for a Government subsidy to give Samson away, much as milk is handed out in school lunch programs? Anybody knows that if Coke tried for that, the milk lobby would raise hell. The company also has to be careful about trumpeting the product as a good-for-you drink because consumers-particularly the poor-might be suspicious...