Word: austine
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Samson has been tested in five Atlanta elementary schools and given to ghetto kids who had fallen far behind in learning tests. "But," says Austin, "when we fed the children this drink every school-day morning for four months, their learning curves came right up." The kids stopped sleeping in class. Their attentiveness increased, and truancy declined. Teachers said that at last they could teach-instead of referee fights...
John Paul Austin. Rowed on the U.S. Olympic crew in 1936. Graduated from Harvard Law. Decorated as a World War II Navy lieutenant commander. Caught the eye of legendary Coca-Cola Chairman Bob Woodruff, who recruited and groomed him. Became chief in 1966. Earns in the high six figures. Is a buddy of fellow Georgian Jimmy Carter. Taught himself passable Japanese. Works in an Atlanta eyrie among Oriental antiques and photos of his handsome wife. Spends more than half his time traveling, largely to the 135 countries where Coke does business. Has a rather radical idea: the whole world...
...Dhabi, for instance, they are raising quantities of plump tomatoes, cucumbers and beans for 10? per Ib. The trick is to grow them under an inflatable plastic dome, which captures the air's available moisture instead of allowing it to evaporate under the searing sun. Also, J. Paul Austin explains, carbon dioxide is pumped in from diesel exhausts, and the gas promotes plant growth...
...coastline of Mexico, just south of the U.S. border, Coke is cultivating shrimp in narrow, shallow channels of water that are covered by plastic bubbles. "All the shrimp have been just about fished out of the oceans," says Austin. That is largely because in the open seas, 98% of all shrimp eggs are lost; but in Coke's protected patches, 50% grow to maturity. Austin expects fairly soon to be selling a lot of shrimp from this "controlled environment farm." There is a fair chance that when the supply stretches, the price will shrink...
Does this gratify Austin? Yes-and no. He shudders that millions of youngsters in the world, including some in the U.S., are growing up malnourished, and a number of them are suffering irreversible damage to the brain. "So what we have is a closed circle of poverty, malnutrition and brain damage...