Word: austine
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...seventh year on the faculty, Dr. Austin Jesse Shelton, professor of English and concurrently Director of Research and Assistant Dean, was fired by the college's president, Sister Mary Lucille, for adopting Richards' The Meaning of Meaning as a text in a senior course in advanced composition, although the choice had been cleared with his department chairman. Two students had complained about the book...
...Problems. Pepsi's Kendall, a husky, hard-working onetime fountain-syrup salesman who tripled sales and quintupled profits in six years as Pepsi's international president, has much in common with Coca-Cola's President J. Paul Austin, who took over his company last year. Both have Southern ties: Kendall was a football tackle for Western Kentucky State College; Austin spent his early youth in LaGrange, Ga., before moving up to Harvard Law School. Both are unusually young to head major corporations: Kendall is 42, Austin 48. Both advanced up the corporate ladder through the export division...
When it gets down to the job each man faces, the similarities end. Besides trying to beef up Pepsi's distribution and marketing system (520 U.S. outlets v. 1,100 for Coke), Kendall needs to broaden his one-product company, is searching around for likely food-line mergers. Austin, on the other hand, can look out from his executive suite in Atlanta on a far-flung organization that has already taken that step; in addition to Coke, he has a promising line of frozen and canned juices, coffee and tea that accounts for 20% of Coke's sales...
Uphill Run. Besides looking for more companies to marry into Coke now that diversification is the policy, Austin is concentrating on increasing Coke's worldwide lead, searching for more outlets to add to Coke's 1,850 distributors in 122 nations. "We stay scared and we run hard," he says. Racing against that competition, Pepsi clearly is still running uphill, but it has developed a certain wind and toughness for the task. That toughness is apparent in Don Kendall, who opened a new plant every 11½ working days during two years of his tenure as international president...
...born in Austin, Texas, received his A.B. at the University of Texas in 1929. No matter where he traveled or what he did, "V.O. never lost his Texas upbringing and the salt and wit that goes with it," said Price. "To add this to his scholarship makes him a friend and colleague who will be deeply missed and never replaced...