Word: australian
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Dates: during 1960-1969
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...seriously that exhortation was taken was proved during one of three Viet Cong raids last week on U.S. Special Forces camps. When two Viet Cong battalions hit the camp near Nam Dong with a predawn barrage of white phosphorus mortar shells, U.S. Master Sergeant Gabriel Alamo and an Australian warrant officer fought their way to a weapons pit, fired parachute flares that illuminated the whole battle area-themselves included. They kept the flares burning even as the Viet Cong zeroed in on them. When the shooting stopped, Alamo, the Australian and 48 defenders were dead. But so were 107 Viet...
Outraged Competitors. Myer's has 50-odd subsidiaries, including car parks, garages, furniture and woolen mills and shopping centers, but it has grown and prospered because of its over-the-counter rapport with the Australian shopper. Most of its 19,500 employees attend training school, learn to address customers by name when possible instead of by the formal "sir" or "madam." Myer's departments compete with each other to bring the customers bargains, and its basement frequently carries the same merchandise as upstairs at lower prices. When merchandise does not move on a strict timetable, Myer...
...Australian retailing was still in the Middle Ages when such practices were first introduced to Aussie shoppers by Sidney Myer, a penniless Russian Jew who emigrated to Australia in 1905 and began to hawk merchandise from his back, not far from Melbourne. He moved up to a pushcart, then to a rented store, and by 1911 had amassed enough money to buy a small general store in Melbourne-right on the present site of Myer's. He quickly became the city's most successful businessman, outraging competitors by such novel practices as introducing "price leaders" to attract customers...
...toward the volume market. "There's no future in catering to a so-called elite," Tolley says. "Aim at the broad middle section of the population and you automatically get both the top and bottom sections." Myer's not only has been good for the Australian shopper but for Australian industry as well: Tolley sees to it that of the thousands and thousands of items carried in Myer's stores, fully 90% are made in Australia...
...surge in exports to Asia is largely the work of Australia's imaginative, Canberra-backed industrial and commercial associations and an army of tropical-suited Australian salesmen, who tout their goods in every Asian bazaar...