Word: australus
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Dates: during 2009-2009
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...Companion International ran a global competition for suggestions on what to call kangaroo meat. The magazine received 2,700 entries from more than 40 nations. Proposed names included rooviande, kangasaurus, jumpmeat and MOM (meat of marsupials). The winner was something more taxonomic: kangaroo for consumption would be known as australus...
...culling for commercial purposes. With a little help from global warming and the recession, the industry's biggest p.r. challenges may be behind it. "People are smart; they will Google anything and make up their own mind," says Borda of Macro Meats. "It just needs to do its time." Australus may not be the new beef yet, but Borda and others in the business hope demand will keep growing by leaps and bounds...
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