Word: austria
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...Lakes Heliski, www.southernlakesheliski.co.nz, offers two introductory runs near Queenstown). Things are more difficult in Europe, however. It's illegal to heli-ski in France for environmental and noise reasons, and the Swiss have a large anti-heli-skiing lobby. But Italy has two regions that allow heli-skiing and Austria permits it (at restricted times) in Arlberg. The Freeride Center, www.freeride-center.at, in Solden offers heli-skiing in both those countries...
Brabeck didn't set out to be the CEO of Nestle when he began selling ice cream in his native Austria 35 years ago. He says he didn't even know that the company he worked for, Findus, was owned by Nestle at the time. "His ambition was to experience Latin America, to have an adventure there," says Gottfried Truppe, his college roommate. Why the fascination with Latin America? "The wide-open spaces and high mountains," Brabeck says. It was also far from home--and far from the mountaineering tragedy he had just lived through...
Brabeck was born in Villach, Austria, six months before the end of World War II. His mother Edeltraud Brabeck recalls rushing with her infant son to an air-raid shelter to avoid Allied bombs. In the tough economic times after the war's end, the surrounding Alps became Brabeck's playground. By age 10, he was climbing with ropes. As a teenager, he took off for hiking trips with his friend Hans Thomassen, with little more than a tarp and his mother's sandwiches. She recalls that "he was always an adventurer, just like his father"--a salesman...
...Back in Austria, he abandoned plans to earn a doctorate, joined Findus and was soon posted to Chile. President Salvador Allende was then in power trying to implement his "Chilean road to socialism," and Brabeck recalls spending much of his time trying to dissuade government officials from nationalizing milk production. He also had to deal with militant labor officials on the factory floor who could bring operations to a standstill...
...people can say they created an industry. But Dietrich Mateschitz founded a company in his native Austria that has changed the way young people party around the world. Red Bull, the champion of hypercaffeinated energy drinks, posted sales of $1.5 billion last year, 70% of the global market. He credits a thirst for "antiauthoritarian" products. His sponsorship of ultrasports like street luge and winter surfing has tapped a vein of young male consumers. Mateschitz, a climber and snowboarder, wants to promote a product and a lifestyle. "Extreme sports are more than a marketing tool," he says. At this month...