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...would an author??choose a book title that conjures up such a noxious image? Because that's how annoyed Godin is with corporate America's attempt to co-opt Web-based selling, via sites like YouTube and MySpace, and permission marketing (that's the sundae) for their stodgy businesses (the meatball). "It's not an accident that almost all the brands, products, and careers that have succeeded with New Marketing are brand-new and fresh," writes Godin. "It insists on a reinvention of the entire organization and the products it creates...

Author: /time Magazine | Title: Business Books | 2/21/2008 | See Source »

...Harvard Business School. Just as abruptly, she ended the marriage after several months and returned to Cornish. She and Salinger were married in 1955. His wedding present to his bride was Franny, whose heroine has Claire's looks, mannerisms, and?the sort of private salute that amuses the author???Claire's blue suitcase...

Author: /time Magazine | Title: Books: SONNY | 9/15/1961 | See Source »

...Author??? Son of a Yorkshire schoolmaster, John Boynton Priestley still talks in his broad, matter-of-fact native accent. At the outbreak of the War he enlisted as a private, emerged in 1918 as an .officer. In his three years at Cambridge he "was always faintly uncomfortable, being compelled to feel?and quite rightly too?a bit of a lout and a bit of a mountebank." While still an undergraduate he published a book of parodies (Brief Diversions), then went to London as literary adviser to a publisher, wrote book reviews for the London Mercury and the Daily News...

Author: /time Magazine | Title: Books: Priestley Perturbations | 8/13/1934 | See Source »

...Author??? For 20 years a musical and dramatic critic droop-headed Sophisticate Van Vechten wrote his first novel, Peter Whiffle, at 42. Since then The Blind Bow-Boy, The Tattooed Countess, Nigger Heaven, Spider Boy, Parties have ripened his racy fame. Besides memories he collects autographs, postcards, pamphlets, book jackets, cats...

Author: /time Magazine | Title: Books: Queer Fish | 4/18/1932 | See Source »

...Author??? Phi Beta Kappa coal-miner, society reporter (New York Herald), Genealogist James Branch Cabell has written some 18 volumes about the inhabitants of Poictesme. fairyland of his heart's desire, drawn in such mind's-eye detail that he has made maps of it. Born in Richmond, Va., in 1879 ne still does most of his writing there. The biographer of Manuel does not concern himself with ordinary life or contemporary affairs, feels that "Art is a criticism of life only in the sense that prison breaking is a criticism of the penitentiary." Mildly claustropho-biac. his desk faces...

Author: /time Magazine | Title: Books: Little Fellows' Big Man | 2/15/1932 | See Source »

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