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...quite honest with you," says Ron Tilson, director of conservation at Minnesota Zoo, co-author of a new edition of the encyclopedic Tigers of the World and, with decades of fieldwork in Asia's tiger habitats under his belt, an authority - maybe the authority - on our most endangered big cat. "I've never seen a wild tiger...

Author: /time Magazine | Title: Tale of the Cat | 3/1/2010 | See Source »

That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

...When author and journalist Judith Warner set out to write a book about children and psychiatric drugs, she too accepted the conventional wisdom that American children are being medicated into numbness. But after extensive interviews with parents, therapists and academics, she made a 180-degree turn. In this impassioned book, the author argues that childhood mental illness is real, widespread and painful to families caught in its grip. Warner believes that statistics about Ritalin's being overprescribed are exaggerated. "Almost no parent takes the issue of psychiatric diagnosis lightly or rushes to 'drug' his or her child," she writes. "Responsible...

Author: /time Magazine | Title: The Skimmer | 3/1/2010 | See Source »

...prominent author VS Naipaul wrote in his book of travels to India in 1990 that, “The liberation of spirit that has come to India could not come as release alone. In India, with its layer below layer of distress and cruelty, it had to come as disturbance...India was now a country of a million little mutinies.” There are big questions to answer for a country that, while proudly trumpeting seven-to-eight percent growth rates each year, also ranked 134th in the Human Development Index in 2009 report. A breathless?...

Author: By Umang Kumar | Title: Crimson in the Green Hunt | 3/1/2010 | See Source »

...been assigned to oversee its creation, most likely on the outskirts of Moscow. It is an unusual role for him. Both under Putin's presidency between 2000 and 2008 and now under Medvedev's, Surkov has been widely seen as Russia's éminence grise. He is the author of the "sovereign democracy" theory that underpins Russia's neo-authoritarianism and the engineer of the Kremlin youth group Nashi, which uses strategic thuggery to discourage opposition. Now he has embraced his role as Russia's innovation guru...

Author: /time Magazine | Title: Can a Russian Silicon Valley Spur Tech Innovation? | 3/1/2010 | See Source »

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