Word: authoring
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...Scholastic Corporation bought the U.S. rights to a young-adult fantasy novel by an unknown English author for $105,000. That was a lot of money at the time, especially to the not yet ultra-rich Joann Rowling, but it turned out to be the bargain of the century - that one, and probably this one too. Over the next decade or so Scholastic went on to print (spoiler alert!) over 140 million Harry Potter books. (Read about Harry Potter's last adventure here...
...series called The 39 Clues. But things will work a little differently this time. The rules in the magical land of young-adult publishing have changed. The 39 Clues isn't the second coming of Harry Potter. There won't be one. Harry Potter and the Death of the Author...
...very entertaining, and the educational stuff goes down with only the faintest academic aftertaste. (David Levithan, executive editorial director at Scholastic and a young-adult author himself, calls The 39 Clues "subversively educational," by which he presumably means that kids won't notice they're learning, not that the books actually subvert any societal norms.) "It's very much about family dynamics," Levithan says. "That's the heart of it. The most relatable factor about it is that every kid thinks their family is just really strange and large and weird. The idea that you can be born into this...
...engineered is the word. The 39 Clues is, like some lab-grown genetically engineered life-form, a series without a real author. J.K. Rowling conceived Harry Potter on a crowded, four-hour-delayed train trip between Manchester and London. The 39 Clues was born about three years ago in a corporate boardroom. Levithan runs a weekly "idea group" at Scholastic - "basically, about a dozen editors get together every week, and we just brainstorm ideas," he explains. Amy and Dan were one of those brainstorms. (Originally the series was called The 79 Clues before Levithan and co. decided to scale...
...compared with three for McCain and one for his running mate, Sarah Palin. Newsweek has placed Obama-focused stories on the cover eight times in 2008, vs. four for McCain. "The press decided the campaign was going to be about Obama," Mark Salter, McCain's close adviser and co-author of his books, said last month. "There was nothing we could do about that. The race is as we found...