Word: authoring
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...among the biggest of the year. One reason is the Heath Ledger factor. "It's been a very long time since there's been a posthumous performance of an actor that died in an untimely way that promised to be so big and intense and good," says author Mark Harris. "It's a movie with fanboy appeal, but it's also, in an odd way, playing out as a memorial service for Ledger." A bit grim for 6 a.m. - but then, Gotham City isn't known for its good cheer...
When surgeon, lecturer and author Sharad Paul first approached Auckland's prestigious Rialto Centre to rent space for a café-bookshop, the managers were far from convinced. Renting to someone with no retail or catering experience seemed unduly risky. But after a year of persistence and persuasion, Paul's vision finally won them over, and the result is Baci Lounge (a name derived from "books, art, coffee inc."), www.baci.co.nz. The fashionably designed space is now a hub for Auckland's literati - a place to shop for unusual reading and to enjoy good wine, food and coffee (the latter given...
...dark side." Mayer's new book argues that he meant what he said: "For the first time in its history," she writes, "the United States sanctioned government officials to physically and psychologically torment U.S.-held captives, making torture the official law of the land in all but name." The author, an investigative reporter for the New Yorker, meticulously demonstrates that the Administration, fully aware that as many as a third of the detainees in Guantánamo may have had no connection to terrorism, still proceeded with medieval treatment that the Red Cross warned was "categorically" torture. Mayer's work (nearly...
...This book deserves a spot on the desk of every executive who worries about his company's reputational risk. The author, head of strategic services at Nielsen Online, tells tale after tale of angry consumers whose gripes were magnified a thousandfold through online postings, message boards, YouTube and even the mainstream media when a seemingly ordinary dispute spiraled. In one notable consumer revolt in 2005, media pundit Jeff Jarvis used his popular blog BuzzMachine to chastise Dell founder Michael Dell on the quality of the company's laptop and customer service. A legion of other dissatisfied customers piled...
...author gives an awkward label to this new relationship between consumers and producers: consumer-generated media (CGM). Luckily, he says, this bond can be monitored, measured and repaired: "Whether you hire a major firm like Nielsen Online, Cymfony/TNS, Umbria or BuzzLogic, or use any of the various free tools available online, you should be religiously mining the Web to understand what CGM is saying about your brand...