Word: authorization
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...previous books, French author Mireille Guiliano instructs women on how to live their lives to the fullest by, ironically enough, not eating to the fullest. She insists that the French have the right answers, pointing to the French joie de vivre as one of the reasons why the country's women stay so infuriatingly thin. (The title of her first book says it all: French Women Don't Get Fat.) In her latest book, Women, Work & the Art of Savoir Faire: Business Sense & Sensibility, released in the U.S. last week, Guiliano tackles the business world, using her distinctive French philosophy...
...from Mandalay, Burma's last royal capital, he dropped out of high school and worked in a post office before joining officer-training school and rising up through the military ranks, specializing in psychological warfare. Unquestioning loyalty was "the secret of his success," says Benedict Rogers, co-author of a forthcoming book called Than Shwe: Unmasking Burma's Tyrant. "He always followed orders. He was never seen by anyone as a threat, and therefore was rewarded with promotions, precisely because he didn't really demonstrate any flair or initiative...
...entrench military rule but protect his legacy - and his skin. In 2002, suspecting a plot against him, Than Shwe put Ne Win, the man who had first elevated him to power, and his daughter under house arrest and jailed his grandsons. "Ne Win died in ignominy," says Christina Fink, author of Living Silence: Burma Under Military Rule, a landmark book about life under the junta. "Than Shwe must be painfully aware that the same could happen to him." The junta chief has another weakness: his family. He allows them "to run wild," says Rogers. In July 2006, his jewel-bedecked...
...seems overly simplistic, but much corporate strategy revolves around trying to grow a brand beyond its core market. (Think low-end Mercedes.) But it's not doable, says the author, who refers to this aspiration as the "fidelity mirage." It's a trap that companies frequently fall into. "Contrary to what many businesses want to believe, achieving both high fidelity and high convenience seems to be impossible," he writes. "It looks tempting. Some companies believe they can get there, and life will be beautiful. But as it turns out, any company or product that attempts to capture both is likely...
...Bullfighting used to be extremely popular in Catalonia," says Matthew Tree, a Barcelona-based author who writes frequently on Catalan identity. "But things change. Franco made it a bastion of fascist Spain, and that switched off a lot of Catalans. It was forced on them as this aggressively Spanish thing, and that was offensive to them...