Word: authorly
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Kawasaki should know, of course. He has a formidable résumé: author of eight other business books (including the best seller The Art of the Start), entrepreneur, venture capitalist and blogger who rose to fame at Apple. In his new book, Kawasaki takes the role of mentor and big brother to those in start-up mode or even restart mode. At times he sounds like an irreverent Silicon Valley Emily Post; his highly readable book is an encyclopedia of proper behavior for entrepreneurs. The author eagerly teaches readers "how to suck up to a blogger," "kick butt on a panel...
...rookie entrepreneurs to be young, hungry and determined and sleepless. "Success takes crazy passionate people who believe they can change the world," he says. "Success doesn't take 'professional' and 'proven' people." His ultimate role models are megasuccessful outfits such as Apple, Microsoft, eBay, Google, HP and YouTube. The author delivers inspirational tough love to his minions: "My theory is that when you're young, you should work 80 hours a week to create a product or service that changes the world...
Sage advice, that. But for how long will it be followed? "Risk gets forgotten in all bubbles," says Peter Bernstein, an investment adviser and the author of Against the Gods: The Remarkable Story of Risk. "We've been down this particular road before." Indeed, we have. After every other trauma--the 1987 stock-market crash, the savings-and-loan crisis, the meltdown of the Long-Term Capital Management hedge fund--boisterous, unchecked risk-taking eventually rushed back in. "In times like this, people do listen to risk managers," says John Hull, professor of derivatives and risk management at the University...
...Harvard set are likely to be familiar with the wildly successful novel-turned-phenomenon “Wicked: The Life and Times of the Wicked Witch of the West.” Few, however, know as much about the man behind the legend, Gregory Maguire. When the fantasy-fiction author made a pit stop at the Harvard Book Store to chat about his new venture into Oz, “A Lion Among Men,” FM took the opportunity to sit down and chat about the perks and pitfalls of writing in a fantasy world...
...have said that your stories are rife with political meaning. Does that come from “The Wizard of Oz” or you as an author? GM: I think that “The Wizard of Oz” more or less side-stepped a lot of social implications, I think it was all about pulling yourself up by the bootstraps and did not pay too much attention to anybody in Oz who might not have bootstraps with which to pull himself or herself...