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...their spiked running shoes onto the feet of Olympic star Jesse Owens in 1936, but a bitter family feud soon split their business in half, resulting in the founding of Adidas (Adi's outfit) and Puma (Rudi's company). The whole town got into the act, says the author: "People always looked down, because they were careful to see what shoes others were wearing before they started a conversation...
...year, plus 25˘ for each shoe sold. Quaint, isn't it? The competition for star endorsers would define the battle for sporting-goods supremacy. By the time soccer star Beckham signed on in 2007, Adidas committed to a lifetime deal reportedly worth more than $600 million. Says author Smit: "It was the ultimate destination of a ride that had taken sports from jolly amateurism to unapologetic greed." Isn't that also known as competition...
There are just over 6,000 people in the superclass. So says the author of this fascinating book, a field guide to the world's most élite citizens. See the rich and powerful in their natural habitats, from Davos and Bilderberg to the Bohemian Grove. "That such a group exists is indisputable," says Rothkopf, who includes such power brokers as heads of state, CEOs of the world's largest companies, billionaire entrepreneurs and even a handful of terrorist leaders. Is there a master list? Yep, but the author is a tease. "The day after it was published, it would...
Most business books counsel readers on how to get a corner office. But here comes a book for the aspiring second banana. The author sets forth the seven (of course, seven) disciplines of the trusted adviser. These include commonsense attributes such as thinking strategically, developing a management perspective and advising constructively. The payoff for being influential, says Lukaszewski, is having power. "Actually seeing your recommendations become marching orders is something amazing to behold and to achieve," he writes. But don't forget: the boss always gets the credit...
distance between the author...