Word: authors
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Dates: during 2000-2009
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...costly escape from reality that didn't have to be cut back on in the same way that travel or big purchases might be. "Historically, revenues in the sports industry don't dip along with the economy," says Andrew Zimbalist, a sports economist at Smith College and author of several books on sports business...
...Gist: In Marley & Me, John Grogan's hit bestseller about the titular golden Lab who taught him lessons about patience, loyalty, and commitment, the author essentially rewrote Old Yeller. Not so much in its plot or content, but rather in effect-it was a dog book that brought many a grown man to sad, secret tears. (Guys, better get those kleenex out again for this winter's film adaptation.) With The Longest Trip Home, Grogan offers another memoir, this one of his non-dog life: he recalls his childhood in suburban Detroit, growing up in a devout Catholic family...
...Mark L. Clifford is executive director of the Asia Business Council and co-author of Meltdown: Asia's Boom, Bust, and Beyond
...experiment is quintessential Lindstrom. The author, who spends 300 days a year on the road, teaching major companies how to market their brands, has an original, inquisitive mind. His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands and products. Lindstrom conducted a three-year, $7 million neuromarketing study (sponsored by GlaxoSmithKline and Bertelsmann, among others) that measured the brain activity of 2,000 volunteers from around the world. Some of the results confirmed marketing-industry hunches; others flew in the face of conventional wisdom. A few findings from the well-traveled savant...
...author insists he doesn't study buyology, which he defines as "the multitude of subconscious forces that motivate us to buy," to help companies launch nefarious marketing schemes. Rather, he says, "my hope is that the huge majority will wield this same instrument for good: to better understand ourselves--our wants, our drives and our motivations--and use that knowledge for benevolent, and practical, purposes." Well, maybe. But then again, he has nothing to sell...