Word: authors
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...recent afternoon, Relentless Aaron parks his white SUV near Rockefeller Center in New York City and begins digging through a pile of books in the van. A giant portrait of him covers the side of the SUV along with the tagline AUTHOR, PUBLISHER, PRODUCER. In the late 1990s, Relentless, as he likes to be called, was jailed for passing bad checks. He turned to writing for therapy, and when he was sprung, restructured himself into a one-man publishing house. Now, with a Bluetooth hands-free in his ear and a stack of books in hand, he prowls tourist-filled...
When he talks, Relentless sounds more like a marketing executive than a burgeoning author. "My goal is to sell into the future," he says. "You can't just come out here and sell nothing. But more than selling now, I want to create an awareness that I have an entertaining brand." That's exactly the sort of sales-speak that makes publishers dance. While most editors claim a love for literature, they need to move the merchandise. "You're more likely to find that sort of hustler, business mentality among street-lit authors," says Monique Patterson, a senior editor...
Donating by making a purchase is a "really seductive" idea, says Samantha King, a professor of health studies at Queens University in Kingston, Ont., and the author of a new book, Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy (University of Minnesota; 157 pages). "People often say to me, 'I'm really busy, and this is something small I can do.' But the problem is, it's really not clear what kind of positive effect it's having overall...
...Author Bob Woodward has now written a third book about the President and the war in Iraq. The first two books said Bush was firmly in command of a well-run team, but this book says there was a lot of confusion and bickering. So here's my question: Shouldn't we be able to get our money back on the first two books?" JAY LENO...
...everyone appreciates retailers' attempts to lead consumers around by the nose. "What might be delicate and delightful to one person is enough to give the next person a migraine," says Gabrielle Glaser, author of The Nose: A Profile of Sex, Beauty, and Survival. To Glaser, the idea that Sony would target women with a smell is patronizing. "It's like 'Oh, Mommy, we understand you.' So condescending...