Word: auto
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Dates: during 1930-1939
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...Automobile, one of the 20 most frequently mispronounced words, may be accented on any syllable but the second, but Professor Opdycke advises saying auto instead...
...Quincy, Mass., not far from the starting-point of his ancestor's famed midnight ride, Paul Revere, 22, handyman, passed his auto driving test...
...route to zero as the time for model changes approaches.*But if the motor industry's sales were small, last week its purchases-of one material, at least-were big. The buying power of Detroit itself is in the hands of auto purchasing agents, the best bargain hunters in big-time business. To them every posted price is a target to snipe at. They did their 1938 steel buying in two big lots, each time at their own price. Using as bait bigger orders than the steel industry has seen in some time, they are again angling...
...price of copper moved was in October 1938, when it went up, with business hopes. Had purchasing agents been as shrewd as they are tough, they would have finished loading up in July and August when prices were low, instead of waiting until October. As it was, the auto companies had to come back for more when the assembly lines began to roll out the 1939 model in October. They had no choice but to buy at the copper companies' upped price of 11¼? a pound. Fearful that the price might go higher, they then stocked up with...
Catching the price a cent below what they last paid, the auto companies came in. Copper sales picked up; in a few days twice as much was sold as in the month of March, copper finishing mills kept running at 50% to 60% of capacity. Loss to corper companies on the cut: $1,200,000. Saving to auto manufacturers: nearly 60 per unit & parts (mostly radiators...