Word: auto
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Dates: during 1950-1959
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...Despite his wooden expression and lack of announcer's glibness, Sullivan does the sort of job that makes any sponsor swoon with joy. He spends much of his offscreen time racing around the nation on the dedicated work of selling Lincolns and Mercurys. He addresses regional meetings of auto dealers ("I explain that we're all part of a team'') and will show up in Portland. Ore., for its Rose Festival or Memphis for the crowning of the Cotton Queen. Wherever he goes he is accompanied by a glistening motorcade of Lincolns and Mercurys. In Houston...
...automakers began to hit full stride last week, production climbed. At week's end the humming, clanking assembly lines of all manufacturers had rolled out 163,266 cars, chalking up the second-biggest production week in auto history...
...busy as the factories were, auto salesmen were even busier. Helped by the discounting dealers (TIME, Jan. 24), sales were climbing. Said Chrysler President Lester Lum ("Tex") Colbert: "We are selling cars faster than we can make them...
Studebaker, which showed off its 1955 models early in October, last week did something rare in the auto industry. It brought out an entire series of new cars, which wags promptly dubbed "1955½ models." In its basic Champion, Commander and President lines, Studebaker had 16 new sedan and station-wagon models with wraparound windshields, sportier dashboards and more horsepower. At the same time it boosted horsepower on its old 1955 Commanders from 140 to 162, on Presidents from 175 to 185. Reason for the midseason retooling was to help Studebaker compete with the Big Three's high...
Satisfaction. In Greenville, Miss., a jury impressed by the merits 1) of the damage suit brought by Mrs. W. C. Hudson against Vance Lipe after an auto collision, and 2) by Lipe's countersuit, found after brief deliberation "for the plaintiff in the sum of $1,000 and also for the defendant in the sum of $1,000, both parties being equally negligent...