Word: auto
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Dates: during 1950-1959
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Muscle for Buick. Credit for the new cars goes to President Curtice and Design Boss Harley Earl. At 60, Curtice is probably the best auto salesman in the world, though he never personally sold a car in his life. He believes that style, plus power and the razzle-dazzle send-off of the Motorama, is the way to sell cars. When Curtice became Buick boss in 1933, Buick was making only 40,621 cars a year, and buyers turned up their noses at the design...
...face of rugged competition from G.M. (see above), the rest of the auto industry is hustling...
...share in 1954. Ford has set aside $500 million for expansion, much of it to boost Ford production up to Chevrolet's 35,000 weekly level. Said Henry Ford II: "We hope we can be first in 1954." While he looks for about a 10% drop in overall auto output this year, Ford foresees no decline from his company's output of 1,500,000 cars last year. Next year, Ford is planning a complete changeover of body styles for 1956, then will revive its famed Continental...
...Nash and Hudson into a new company to be called American Motors Corp. While Nash has been doing well, Hudson sales have been down. By merging purchasing, research and other departments, they figured they could be stronger and save money all around. Together, they form the fourth-biggest auto company in the U.S., with assets of $355 million and more than $100 million in operating capital...
...present crop of salesmen never had to sell, and the oldtimers who did are now in executive positions or have retired." The shortage of salesmen is apparent everywhere, from the auto showroom, where a prospective buyer can often spend half an hour without anyone even bothering to take his name, to the smallest counter in a department store. Once upon a time, department-store salesmen used to break into a sprint the minute the elevator door slid open. Now, after more than a decade of mere order-taking and shelf-straightening, many of them wait until called by the floor...