Word: auto
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Dates: during 1950-1959
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...during World War II, Romney worked up a cooperative system that enabled companies to share one another's production advances. At war's end he performed one of his biggest services by persuading Government officials to cut short cumbersome contract-termination procedures that might have tied up auto plants for months. Instead, automakers began rolling out new cars almost immediately after war's end, thus averting heavy unemployment...
...Ghost. Never has Detroit seen an auto executive like Romney. In an industry noted for hard drinking and tough talk, Romney does not drink (not even tea or coffee), or smoke or swear. He is the president (i.e., bishop) of the Detroit stake of twelve Mormon churches, was the leader in building a new $750,000 Mormon tabernacle in suburban Bloomfield Hills. He gives 10% of his $100,000 salary, and sometimes more, to the church. He reserves his Sundays exclusively for church activities, often travels to other Mormon churches to set up conferences or deliver sermons...
...spirit"), plays competitive sports with his two sons, Mitt, 12, and Scott, 17 (his two daughters are married ). The Romneys live in a $150,000 modern Swiss-chalet house (with a waterfall in back) that he built last year in fashionable Bloomfield Hills. (When he invited the auto industry brass for a housewarming, one G.M. wife remarked dryly: "George, you've bought yourself quite a gas guzzler.") He begins his day at 5 a.m., uses the first daylight hours, except when snow is on the ground, to play solitary golf with luminous balls at a country club next...
...daily 20-mile trip from home to office in about half an hour (most of his colleagues would rather walk than ride with him), rolls up his shirtsleeves for the day's work. American Motors headquarters is perhaps the most relaxed and informal in Detroit's auto industry. Romney often leaves his modest office (18 ft. by 18 ft.) to drop in on executives down the corridor. When he has anything important to say, he is not above calling them together, sitting down on the back of a chair to give a talk...
...market at 500,000 a year-at most. Last week they had raised their sights, expect the compact market to range from 1,500,000 to 3,000,000 within five years, exclusive of imports. Says Romney: "In five years the compact car will have at least half the auto market...