Word: auto
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Dates: during 1950-1959
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Veeck is the man who gave Cleveland fans a "bartenders' day," staged midget-auto races in the ballpark, and with a pennant winner (1948), posted a major-league record for season attendance that still stands. In St. Louis, he gave the fans clowns, once used a midget as lead-off batter (he drew a base on balls), even let spectators manage the team for several games by flashing "yes" and "no" cards to questions of strategy. Yet the carnival atmosphere was no substitute for success. The Browns did not win, and Veeck tried to get the franchise transferred...
...Pope Sent You." During the past fortnight, his audiences have included Tibetan Lama Cohimed Rigdzin, two football teams, the children of Vatican City employees, the Italian National Blood Donors Association, Pennsylvania's "flying grandfather," Max Conrad, Mount Everest's Sherpa Tenzing Norgay, Fiat Auto Co. President Vittorio Valletta, the U.S. 686th Air Force band and choir (which serenaded him), the officers and men of his own Swiss Guard, and 30 of the carabinieri and motorcycle police who escort his car around Rome...
...Auto production slowed 2%, but last week's production schedule of 131,096 cars was 52% higher than the same week a year ago. So far in 1959, auto production is running 23% ahead of 1958, but there are signs of further slowing. Buick, Chevrolet and Mercury trimmed plans...
Small Ahead of Big? Only General Motors remained mum, but the silence concealed a lot of activity. Farther ahead than either of its Big Three competitors toward mass-producing a small car, G.M. will have ready for introduction in the fall a compact, six-cylinder auto with a part-aluminum engine in the rear. Last week the trade magazine Motor Life reported that G.M. is also considering manufacturing several models (e.g., Pontiac, Buick) using one basic body shell, will sell them through its separate dealers...
...limits of quick credit are bounded only by the businessman's imagination. Last month Amarillo's First National Bank wheeled out a car credit card to buck the big auto financing agencies. The holder presents the card in the auto showroom to prove that he has the bank's approval for a loan, like a cash buyer can drive out in a new car within minutes...