Word: auto
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Dates: during 1950-1959
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Khrushchev trip. Among those ranged against Khrushchev: United Auto Workers' Walter Reuther; International Union of Electrical Workers' James Carey; Papermakers and Paperworkers' Paul Phillips; Maritime Union's Joseph Curran; Oil, Chemical and Atomic Workers' Orie Albert ("Jack") Knight; Brewery Workers' Karl Feller. Excerpts...
...Cover) Not since Henry Ford put the nation on wheels with his model T has such a great and sweeping change hit the auto industry. Out from Detroit and into 7,200 Chevrolet showrooms this week rolled the radically designed Corvair, first of the Big Three's new generation of compact cars. Smaller and simpler than Detroit's chromespun standards, the Corvair is like no other model ever mass-produced in the U.S.; its engine is made of aluminum and cooled by air, and it is mounted in the rear. To Chevrolet's folksy, brilliant General Manager...
...Specific Needs." What the auto industry is rolling into now, says Ed Cole, is "the era of specific driving needs." More and more Americans want a big car for big driving jobs, a small runabout for short hops. Thus, having long since realized the dream of a car for almost every family, the U.S. now is sweeping toward two cars in every garage. The compacts are speeding up the trend, since two Corvairs can be bought for the price of the biggest dressed-up Chevy...
...cars or more. Today 7,000,000 do-and there are 350,000 three-car families. By 1965, more than 10 million families will have at least two cars. With the population growing fast, and the demand for special-purpose, personal transportation growing even faster, Ed Cole believes that auto sales in the U.S. will ride up steadily to 8,000,000 in the mid-1960s. More than that, in at least one year before 1970, the U.S. will sell an awesome 10 million cars...
...customer will indeed get a long overdue break. The Corvair, the Falcon and Valiant are more than a shift to small cars; they also signal a shift in Detroit's auto-building philosophies, notably an end to years of emphasizing styling rather than mechanical changes. From now on, the big emphasis will be on mechanical improvements and innovations. The 80-h.p. Corvair has them aplenty. It gets 25 to 30 miles per gallon, can speed up to 88 m.p.h., and climb an ice-covered grade of 30° that would stop a standard car. Its flat "pancake" aluminum engine...