Word: auto
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Dates: during 2000-2009
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...first film, 1989's Roger & Me. It starts with home movies of the child Mike and his blue-collar family in their hometown of Flint, Mich., and follows the adult Mike as he stalks General Motors chairman Roger Smith in the hopes of confronting Smith for closing the auto plant in Flint and turning the city into a Hooverville. Along with critical praise, Moore earned charges of twisting the facts and distorting the sequence of events. Either way, the movie made him famous...
...Capitalism, he's back outside the gates of GM--which, after declaring bankruptcy, was far less solvent than Moore. Talk about the little guy triumphing over the system: somehow, in the past 20 years, the free-enterprise system has been kinder to the agitprop indie filmmaker than to his auto-giant adversary. A man who made his career attacking corporate America has become a pretty big business himself...
...Ford's problem is its low profile in what will likely be the key markets for auto sales growth over the next several years. In the first six months of 2009, the carmaker's U.S. sales fell 33% and European revenues shrank 39%. While Western economies look set to remain in the doldrums for the foreseeable future, most Asian countries are registering surprising growth and auto sales are bouncing back. India and China are particularly bright spots; the latter has surpassed the U.S. to become the world's largest car market. Sadly for Ford, Asia accounts for a mere...
...will cost around $7,000. Although the price is more than triple that of Tata Motor's Nano city car, "its aggressive pricing from Ford," says Hormazd Sorabjee, editor of AutoCar India magazine in Mumbai. "It could be the cheapest Ford in the world." Says Colin Langan, auto-industry analyst for UBS Financial Services: "Ford's latest moves are all about gaining market share." (See the 12 most important cars of all time...
...Jagdish Khattar, former managing director of Suzuki India who now runs Carnation Auto, an independent multibrand auto sales start-up, attributes Ford's poor showing to a lack of the right mass-market product. Its India models - the Fiesta, Ikon and Fusion - are relatively large and expensive (for India). Small cars - those powered by engines of 1.5 liters or less and generally costing no more than $8,000 - drive 70% of auto sales in the country. "Ford was operating in just 30% of the market," says Khattar. "All the action was happening elsewhere." The diminutive Figo is Ford...