Word: auto
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Dates: during 2000-2009
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Grand Theft Auto: San Andreas (for PlayStation2) sounds like a game that glorifies delinquency, juvenile and otherwise. And it does. But it's also an extraordinary experiment in interactive storytelling. You play a playa,a Snoop-style gangbanger wandering through a vast, absurdly detailed virtual version of California. There's no hard-and-fast narrative. You go where you wish and do what you like, and the game makes things interesting accordingly. This is something that's possible in no other medium. San Andreas combines the richness of art with the freedom of real life to create something entirely...
That is the quandary facing the U.S. auto industry, particularly General Motors as it wrestles with how much to invest in hybrid gas-electric cars. Over the past year, as gas has hovered around $2 a gallon, hybrids made by Toyota and Honda have gained a small but growing following in the U.S. Though hybrids account for less than 1% of the estimated 17 million new cars to be sold this year, they could make up 3% of the market by the end of the decade and potentially as much as 20%, according to a study by consulting firm Booz...
...leading U.S. car manufacturer is also still smarting from the more than $1 billion it sank into an unsuccessful electric-car project during the early 1990s. "Initially it looks as if the Big Three are running behind, but the race isn't over," says Lindsay Brooke, analyst with auto research firm CSM Worldwide. Last spring at the New York Auto Show, GM president Gary Cowger said the attention paid to hybrids included "a lot of hype." Today GM is focusing its hybrid efforts on less fuel-efficient vehicles like pickup trucks and SUVs, while investing in fuel-cell technology. Unlike...
...owners, the industry's problem was that too many providers made prices too competitive and profits impossible. For example, the world's Top 10 steelmakers supply less than one-third of all steel produced; by comparison, the world's Top 10 automakers have more than 90% of the global auto market. Historically, especially in the U.S., automakers have been able to play off one mill against another to secure lower prices...
...families, but it's only recently that we've started purchasing the majority of cars. Today women account for 62% of new-car purchases--yet three-quarters of women buyers plan to bring a man along with them to the dealership, according to a new study by Capital One Auto Finance. Why are women so hesitant to negotiate on their own? "We teach little girls that we don't like them to be greedy, pushy or overly aggressive," says Sara Laschever, co-author of Women Don't Ask: Negotiation and the Gender Divide. "Once adulthood is reached, studies are conclusive...