Word: auto
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...force behind both trends is an ingenious plug-in called Auto-Tune, a downloadable studio trick that can take a vocal and instantly nudge it onto the proper note or move it to the correct pitch. It's like Photoshop for the human voice. Auto-Tune doesn't make it possible for just anyone to sing like a pro, but used as its creator intended, it can transform a wavering performance into something technically flawless. "Right now, if you listen to pop, everything is in perfect pitch, perfect time and perfect tune," says producer Rick Rubin. "That's how ubiquitous...
...Auto-Tune's inventor is a man named Andy Hildebrand, who worked for years interpreting seismic data for the oil industry. Using a mathematical formula called autocorrelation, Hildebrand would send sound waves into the ground and record their reflections, providing an accurate map of potential drill sites. It's a technique that saves oil companies lots of money and allowed Hildebrand to retire at 40. He was debating the next chapter of his life at a dinner party when a guest challenged him to invent a box that would allow her to sing in tune. After he tinkered with autocorrelation...
Almost immediately, studio engineers adopted it as a trade secret to fix flubbed notes, saving them the expense and hassle of having to redo sessions. The first time common ears heard Auto-Tune was on the immensely irritating 1998 Cher hit "Believe." In the first verse, when Cher sings "I can't break through" as though she's standing behind an electric fan, that's Auto-Tune--but it's not the way Hildebrand meant it to be used. The program's retune speed, which adjusts the singer's voice, can be set from zero...
Like other trends spawned by Cher, the creative abuse of Auto-Tune quickly went out of fashion, although it continued to be an indispensable, if inaudible, part of the engineer's toolbox. But in 2003, T-Pain (Faheem Najm), a little-known rapper and singer, accidentally stumbled onto the Cher effect while Auto-Tuning some of his vocals. "It just worked for my voice," says T-Pain in his natural Tallahassee drawl. "And there wasn't anyone else doing...
...contributed to four nominated songs at this year's Grammys on Feb. 8 (see page 51), and his influence is still spreading. When Kanye West was looking for an effect to match some heartbroken lyrics, he flew T-Pain to Hawaii to see how many ways they could tweak Auto-Tune. Diddy gave a percentage of his upcoming album's profits to T-Pain in exchange for some lessons. Even Prince is rumored to be experimenting with Auto-Tune on his new record. "I know [Auto-Tune] better than anyone," says T-Pain. "And even I'm just figuring...