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...cartoons or his children's books, Geisel had the great salesman's gift for distilling an idea, making it glamorous and amusing - selling without shouting. Recognizing this, Standard Oil put him on other products, such as the auto additive Esso-lube. A Seussian creature would lurk on a car hood: Beware the "Moto-raspus"! Battle the "Karbo-nockus"! (Standard's oil to the rescue.) In a nod to dad, he also worked for Schaefer Beer; one cartoon had a stuffed moose head that comes to enthusiastic life when a waiter walks by with a bottle of Schaefer Bock Beer...

Author: /time Magazine | Title: That Old Feeling: Seuss on First | 3/2/2004 | See Source »

...majority of the men and women in Iraq are typical, hard-working Americans who are filled with a powerful sense of purpose, risking a much higher probability of being killed than the typical waitress or auto mechanic. One only needs to listen to the thump of mortars during the night to remember that life in Baghdad is unlike life anywhere else...

Author: By Henry I. Stern, | Title: Vacation in Baghdad | 2/25/2004 | See Source »

...industry. A few years ago, as Chinese consumers began amassing enough disposable income to buy TVs, appliances and consumer electronics, companies crowded into those fields, driving down prices and profit margins until only a few of the largest now compete. Today one of the new hot zones is autos; sales are accelerating, and margins can be fat. "It's too hard to make money from washing machines now," complains Zhao Yong, a director of Guangdong-based Midea, an appliance maker that plans to buy a bus factory near the China-Burma border. "So we'll start making buses and move...

Author: /time Magazine | Title: China: TIME Global Business: Moving Too Fast? | 2/23/2004 | See Source »

...describes a kind of domino model of a downward economic spiral. "A rundown apartment can exacerbate a child's asthma, which leads to a call for an ambulance, which generates a medical bill that cannot be paid, which ruins a credit record, which hikes the interest rate on an auto loan, which forces the purchase of an unreliable used car, which jeopardizes a mother's punctuality at work, which limits her promotions and earning capacity, which confines her to poor housing." Which exacerbates the asthma...

Author: /time Magazine | Title: Books: Take This Job and Starve | 2/16/2004 | See Source »

CHARGED. JOSEPH SMITH, 37, auto mechanic; with the abduction and first-degree murder of Carlie Brucia, 11; in Sarasota, Fla. Brucia's body was found in a church parking lot four days after a security camera recorded her kidnapping at a nearby car wash...

Author: /time Magazine | Title: Milestones Feb. 16, 2004 | 2/16/2004 | See Source »

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