Word: auto
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...auto industry's annual coming-out party in Detroit last week, carmakers sent a loud message to baby boomers: Get in the backseat. Young, young, young--the word came up over and over again at virtually every one of the North American International Auto Show's glitzy vehicle unveilings. And when the industry's boomer executives weren't making impassioned pleas for attracting younger buyers, they simply turned to the babies themselves, who appeared in person or on MTV-inspired videos, twentysomethings and teeny boppers cooing over the many cars now aimed directly at them. Two of the industry...
...companies haven't spent this kind of money since the baby boomers moved en masse into the market," says Wesley Brown, an auto analyst with Nextrend in Thousand Oaks, Calif. "They know it's much easier to bring new buyers to a brand while they're 16 than it is to start conquering them...
...Dean may not be the best role model for her either: he died in an auto crash when he was 24. "I'll probably live to be a ripe old age," Jolie says, laughing, when asked about her mortality. Later, to underscore her good intentions, she describes how she welcomed in the New Year. "I had a great time," she deadpans. "I was asleep...
...tickets, utility bills and local real estate taxes online as govWorks.com ushers e-commerce into the public sector. The catch? There's a transaction fee, which is waived--and you can even shave a few bucks off your tab--if you apply for a credit card or get an auto-insurance quote. Want to e-mail a city-council member or find out who fixes potholes? The site helps plug you into local government and maintains nationwide databases on government job listings and auctions...
Politicians are paying attention. President Clinton just toughened restrictions on auto emissions, and with the environment expected to be big in the 2000 campaign, Al Gore and Bill Bradley are fighting for backing from eco-groups. As environmental concern becomes a core value in the U.S.--and in all other industrial nations--conservationists realize they can call on voters and consumers to hold slippery politicians and corporations to account...