Word: auto
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...Bike is already nine months late to market (at an entrepreneurial burn rate of $150,000 a month) because of the technical difficulties in producing a finely tuned hybrid to Iacocca's exacting specifications. Instead of selling through bike dealers, EVG will peddle the E-Bike through auto dealers, where advertising budgets are gargantuan and Iacocca's credit impeccable...
Next week Iacocca will put his mouth where his money is, when he unveils the E-Bike at the National Auto Dealers Association convention in San Francisco. Whether EVG is another Mustang or another Edsel, friends say the effort has rejuvenated a man who told FORTUNE magazine he had "flunked retirement." Says Irene DiVito, a co-founder and vice president of EVG: "He's got his game back." And this is a man who only plays...
...computer didn't understand me. I tried talking to it reasonably, but it was fruitless. When I said, "You say po-tay-to, I say po-tah-to; you say to-may-to, I say to-mah-to," it heard, "Using potato vice, the auto use a tomato." While the idea of potato vice intrigued me, I was getting discouraged by my machine's tin ear. I spent a week with Dragon Naturally-Speaking Mobile ($250), a 4-oz. tape recorder that holds 40 minutes of speech and fits in the palm of my hand. It's designed to take...
...chrome bumpers and the whitewalls. But it hasn't lost those signature portholes, the oval grille or, most important, the silver badge with the turquoise inlay. Make no mistake: the T-Bird is back. Rolled out last week to a roaring crowd at the North American International Auto Show, the 2001 model is more muted than the 1955 original, but it's still very Beach Boys. The original Thunderbird, after all, was the car that virtually defined America's postwar enthusiasm--an age of relative innocence. Says J Mays, Ford Motor Co. vice president for design: "We're trying...
...creating the T-Bird required some auto archaeology for the designers, several of whom weren't even concepts when the original was born. They collected vintage models on which to base the new version. The result is a silky interpretation of the original, built on ultramodern innards...