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What is the No. 1 foreign auto in the U.S.? Since 1975 the titleholder has been Japan's Toyota, but maybe not for much longer. After a dingdong sales battle, auto-industry experts forecast that by year's end, U.S. car buyers will have crowned another best-selling make. The new champion: Honda, a product from a company that little more than a decade ago was more famous for its motorcycles and motor scooters than for its automobiles. The spunky Japanese car manufacturer, which sold only 9,500 cars in the U.S. during its first season in 1971, expects...

Author: /time Magazine | Title: Honda in a Hurry | 9/8/1986 | See Source »

...Washington and Oregon and steel-dependent Pennsylvania (which lacks a coastline but is considered part of the Mid-Atlantic region). Nor is all gloom in the heartland. Michigan, one of the most depressed states a few years ago, has achieved a remarkable turnaround, thanks to heavy spending by the auto companies to battle import competition and successful efforts to attract electronics and other high-tech industries...

Author: /time Magazine | Title: A Tale of Two Countries? | 9/1/1986 | See Source »

From the moment Minolta's sleek Maxxum camera arrived on the market in January 1985, the hot-selling, auto-focusing 35-mm instrument seemed immune to the photographic-equipment industry's usual cutthroat discounting practices. One reason, some consumers claim, is that Minolta coerced its retailers to charge a minimum of $319.95 for the Maxxum and $189.95 for its AF-Tele. Last week John Troncelliti, a suburban Philadelphia barber, filed a national class- action suit against the Japanese manufacturer, charging that it ordered retailers to keep prices high or lose the right to sell Minolta's line...

Author: /time Magazine | Title: Retailing: Maxxumizing Camera Prices | 8/25/1986 | See Source »

...climbing into a parked car that has been broiling under the hot sun. Now growing numbers of American motorists are discovering that they can help their cars play it cool by giving them some shades: a cardboard sun shield that fits neatly inside the windshield. Sales of the $4 Auto Shade have surged from $2 million in 1985 to $6 million in just the first six months of this year...

Author: /time Magazine | Title: Products: Made in the Shade | 8/18/1986 | See Source »

...product was invented in 1970 by Abraham Levy, an Israeli businessman who was inspired by his country's merciless sunshine. In 1982 Avi Ruimi and Avi Fattal, two immigrants from Israel, introduced the product in Los Angeles, calling it the Auto Shade. Sales began to take off last year, mostly in California. Now Ruimi and Fattal have lined up distributors in 25 states, concentrated, of course, in the Sunbelt...

Author: /time Magazine | Title: Products: Made in the Shade | 8/18/1986 | See Source »

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