Word: auto
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Where his friend Iacocca is concerned, former United Auto Workers President Douglas Fraser is no longer surprised by such heretical outbursts of labor affection for management. "I get asked by people all the time to have Lee autograph copies of his book," says Fraser, whom Iacocca put on Chrysler's board five years ago. "Even at Solidarity House." Solidarity House is U.A.W. headquarters...
...beyond Detroit, beyond Michigan and the auto industry, the breadth of popularity is truly remarkable. "He went out and did exactly what he said he was going to do," says Gordon North of Rochester, Minn. "He's probably the most honest man in America." Even the left-leaning Nation magazine permits kind thoughts for this particular captain of industry. "Iacocca is one of those rare adults who is capable of changing his mind," wrote Economist Robert Lekachman. Above all, Lekachman declared, "the juices of humanity course through his veins...
...people saying that a fleshy, overbearing auto executive should be President of the U.S.? What accounts for the rampant Iacoccamania? There are many reasons, if no pat explanation. He is powerful, a VIP, yet his bullish candor reminds people of a pal at the local tavern who calls 'em as he sees 'em. He is feisty and anti-Establishment, but his patriotism makes that posture seem safe and red-blooded. Partly, his popularity is a function of the times: two-fisted capitalism is in vogue. After a long period of feeling cranky and skeptical, the country seems in the mood...
...Ford Vice President Robert McNamara. Iacocca officially indulged his ^ love of the punchy phrase. Earlier that year he had devised a $56-a-month credit plan for Ford buyers ("$56 for '56"); later he was intent on the Mustang's exceeding the Falcon's all-time one-year auto sales record of 417,000 ("417 by 4/17"); still later, he introduced his "shuck the losers" plan to winnow out unprofitable departments. In 1960, Iacocca took over as head of the Ford car division...
...Says a former Iacocca colleague: "He believes in reprisals for his enemies." In the book, Henry Ford is depicted as venal and mean, an almost unbelievably unappealing character. Iacocca asserts that his former boss was paranoid, vulgar, personally extravagant at company expense, cruel and sexist. Many former and current auto executives, including Iacocca's friends, think he was wrong to carry the vendetta so acidly into print...