Word: auto
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...felt such fondness for its leader, and not since Franklin Roosevelt has any President seemed quite so relaxed about the job. Reagan's political adversaries concede his special knack for coming across as both engagingly human and larger than life. Says Robert Lent, a regional director of the United Auto Workers: "He looks good and he's an actor. He's the kind of guy you could strike up a conversation with if he lived in the neighborhood...
...have just walked off the set of Dallas. But the moment of melodrama at the federal courthouse in Los Angeles last week would have strained credulity on any prime-tune soap opera. Twenty-two months after he was arrested, and five months after his sensationally publicized trial began, renegade Auto Manufacturer John Zachary De Lorean, 59, his hands clasped in front of him as he leaned back in a beige swivel chair, heard a jury of six men and six women declare him not guilty of conspiring to possess and distribute cocaine. "Praise the Lord," proclaimed the born-again defendant...
...brought wit, intelligence and self-effacing humor to auto advertising, up to then dour and staid. One featured the line "Think small," which was heresy in the days when Detroit was building gigantic gas guzzlers. Another showed a VW partially submerged in water, and proud owners began to brag, "It floats." In 1969, in celebration of the first U.S. manned moon landing, VW ran a picture of the lunar-excursion module with the caption: "It's ugly, but it gets you there...
...merchandise in Sears aisles and in the catalogs constitutes a breathtaking array of how Americans are spending their money in the waning years of the 20th century. In a mixture of utility and Middle American chic, there are gas barbecues and girdles, personal computers and auto-ignition analyzers, draperies, fake-fur coats, electric generators, two-stage oxyacetylene welding outfits, lingerie, swimsuits, exercise equipment, Franklin stoves, blood-pressure monitors, telephones, 718-piece mechanics' tool sets, portable drills and socket wrenches. Sears sells queen and worker bees, dairy and livestock equipment, horse blankets and saddles and, for $1,200, a pair...
...dress rich. "The sense of community and liberalism that blue jeans symbolized is no longer in fashion," observes Novelist Alison Lurie, author of a deft study of fashion, The Language of Clothes. "In the blue jeans and T shirt costume, you couldn't tell a millionaire from an auto mechanic. Jeans identified you with an entire generation, not a particular group, race, nationality or sex. But the rich don't want to blend in with the working class any more. We want clothes that flaunt our individuality, that show off our status, and the rich want to stand...