Word: autocar
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Dates: during 1960-1969
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...truck market) and Ford is in hot pursuit (31%). International Harvester is a distant third (12.3%), followed by G.M.C. (7.5%), Dodge (5.1%), Willys (2.7%). The rest of the market is divided up among Mack Trucks. White. Volkswagen, and such seldom-heard-of brands as Diamond T. Reo, Autocar, Available. Peterbilt and Divco. Chevy's and Ford's big lead comes from concentrating some 80% of their efforts on the popular, mass-produced light and compact trucks. This leaves the heavy-duty field wide open for smaller companies, which thrive by tailor-making trucks ranging from $6,500 highway...
...almost every truck turns out to be custom-made. G.M.C. dutifully mixed batches of lavender paint until a florist customer was satisfied, and has bowed to truck owners' new efforts to keep drivers comfortable by putting in reading lamps over adjustable bunks in sleeper cabs. White's Autocar division recently put in a seat with 16 different adjustments that give the driver a choice of 3,450 different positions. One of Ford's finicky customers insisted on a pure white steering wheel to encourage his drivers to keep their hands clean...