Word: autocar
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Dates: during 1970-1979
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...Knudsen recruited from the senior ranks of GM, Chrysler, Ford, Borg Warner, Sperry Rand and W.R. Grace. Then he consolidated the company's many truck lines, which were engaged in a debilitating competition against each other. After selling off Diamond Reo, he pulled together the four remaining lines-Autocar, White, White Freightliner and White Western Star -under one marketing group and advertised them heavily...