Word: autocars
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...truck market) and Ford is in hot pursuit (31%). International Harvester is a distant third (12.3%), followed by G.M.C. (7.5%), Dodge (5.1%), Willys (2.7%). The rest of the market is divided up among Mack Trucks. White. Volkswagen, and such seldom-heard-of brands as Diamond T. Reo, Autocar, Available. Peterbilt and Divco. Chevy's and Ford's big lead comes from concentrating some 80% of their efforts on the popular, mass-produced light and compact trucks. This leaves the heavy-duty field wide open for smaller companies, which thrive by tailor-making trucks ranging from $6,500 highway...
...almost every truck turns out to be custom-made. G.M.C. dutifully mixed batches of lavender paint until a florist customer was satisfied, and has bowed to truck owners' new efforts to keep drivers comfortable by putting in reading lamps over adjustable bunks in sleeper cabs. White's Autocar division recently put in a seat with 16 different adjustments that give the driver a choice of 3,450 different positions. One of Ford's finicky customers insisted on a pure white steering wheel to encourage his drivers to keep their hands clean...
Died. Louis Semple Clarke, 90, automobile pioneer who built his first car in 1896, a year afterward founded the Pittsburgh Motor Vehicle Co. (later the Autocar Co.), designed the first U.S. sparkplug and circulating oil system, built the nation's first shaft-driven auto; in Palm Beach...
...million last year) on lower sales. Standard Brands showed a profit of only $787,519, a drop of 49%. With sales slipping, five out of eleven makers of electric appliances reported declines ranging from 2% (for Noma Electric) to 43% (for Bendix Home Appliances). Truckmakers Diamond T and Autocar slipped badly and Reo Motors drove into...
However, a few industries were already feeling the effects of competition and the buyers' market. With the backlog in trucks about gone, profits fell for such smaller producers as Mack Trucks (down 50%) and Autocar (down 90%). Colgate-Palmolive-Peet's half-year profits dropped more than 50%. Bendix Home Appliances also felt a sag in sales, reporting a profit of $900,550 for the second quarter v. $2,565,-208 for the corresponding period last year. Profits of shoe companies were down; International Shoe...