Word: automan
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Dates: during 1950-1959
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What Is Style? As always, there would be complaints that Detroit's new chromium chariots are too long, too heavy, too bold, too brassy. Yet the inescapable fact, as every automan knows, is that flash, dash and dazzle-what automen call style-are the attractions that sell new cars. Those brave enough, and successful enough, to produce startling new styles that catch the public fancy, as Chrysler discovered in 1957, can suddenly boost profits from $6,000,000 to $103 million (and rise from 15.9% to 19.5% of the market) in a single year. Conservatives who fall behind...
...shovel-snouted grille. Optimistically, President Harold Churchill predicts that the company will cruise into the black before year's end. But after viewing the wide range of Champions. Commanders, Hawks, Presidents and Packards, another automan wondered if S-P was still not trying to do too much...
...output of 3,370,100 units in the opening six months, the industry was a full 5.6% ahead of 1956 and enjoying its second-best year in history, behind only record 1955. Yet few huzzas were heard. With dealer stocks of unsold cars approaching the 800,000 mark, every automan knows that he will have to really hustle to sell Detroit's goal of 6,000,000 cars in 1957, and work even harder...
...thinking young empire builder named Errett Lobban Cord. At one time or another, Cord had control of New York Shipbuilding, Stinson Aircraft, American Airways, and Auburn Automobile Co., which built the Cord car, now a highly prized collector's item among classic-car buffs. In the great Depression, Automan Cord's empire dissolved. Since then, he has been living quietly in Nevada, making money in real estate and serving as a state senator. Last week Automan Cord was back making the kind of glamorous news he loves, this time in uranium...
...chief executive, remain only as a consultant to the board of directors. Into his place will go Harold E. Churchill, 53, Studebaker's general manager, who has been with the company since 1926. But the real boss will be Curtiss-Wright President Roy T. Hurley, himself a veteran automan, who learned the fine points of the industry as Ford's director of manufacturing. Taking over Curtiss in 1949 when it was doing poorly, he cut costs and boosted production so effectively that the company turned a profit of $35 million in 1955. Now, with the Studebaker-Packard deal...