Word: automania
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Dates: during 1960-1969
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Nowhere was Italy's automania more evident last week than at Turin's 49th annual International Motor Show. Huge crowds packed 580 displays from 15 nations, including the Soviet Union. Most popular of all, with its dazzling display of models in attractive shapes and sizes, was Turin's own Fiat, which is having its best year ever. At home, Fiat has cornered 75% of the market. Last summer its annual production moved past the million mark, and it eased ahead of Volkswagen as the leading carmaker in Europe-thereby becoming the world's fourth largest producer...
CHRYSLER'S Autofare is one big witty spoof on automania. A 34-ft.-high "car of the future" has giant bucket seats made of real buckets, an airmail box on the dashboard and, under the hood, a hot-water bottle. More fun is poked at machines in a puppet-movie, in the Auto-Animal Zoo and in the Engine Fun House...
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