Word: automen
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...REMATCH last week between U.S. and Japanese carmakers, self-described as the Big Eight of the world auto industry, drew very little attention. Meeting for four hours behind closed doors at a suburban Chicago hotel in a session that all the participants described as "subdued" and "serious," the dueling automen returned to the central issue of their tarnished visit to Tokyo last March: the $43 billion trade deficit between the two countries, nearly $30 billion of which comes from Japanese auto products...
...products that consumers judged to be of poor design and workmanship, unwittingly setting themselves up as targets for foreign competitors. Standout example: Japanese cars are no longer remarkably cheap in the U.S., but they sell heavily on what Detroit automakers concede is a reputation for superior quality. American automen insist they have improved the quality of their cars enough to equal the Japanese, but many motorists do not believe them. Workmanship is also a problem for U.S. exporters: surveys show that Japanese consumers think the quality of American goods is inferior to that of their...
...clear for future negotiations. Said a spokesman: "I am sure if the situation is still bad for the U.S. side, it will take up this question, and we will have talks about it." Such nuances did not assuage the alarm at Uno's comment among U.S. automen. Said one: "What they seem to be doing is staking out their position for negotiations, but I would observe that their timing is extremely poor." There was no mistaking the reactions of Congressmen with large automotive constituencies. Said Democratic Senator Donald Riegle of Michigan: "The continuing Japanese attack on our basic industries...
...being driven year round. After World War II the convertible again began to rise in favor. By the mid-1960s, half a million convertibles were selling yearly, accounting for 7% of car sales. All the major automakers had versions, including Chevy's Corvette and Ford's Thunderbird. Automen, ever macho, called convertibles the "mistress every man wants...
...entire industry's profit prospects are equally uncertain. Cost cutting has been so furious that analysts expect even a modest recovery to produce larger profits. But improved sales will necessarily depend on the strength of the U.S. economy. Automen are universally convinced that they have seen the worst. What they cannot figure out now is when the upturn will come. -By Alexander L. Taylor III. Reported by Paul A. Witteman/Detroit