Word: automen
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Good Year. Even without rises, automen expect that '66 will be another rewarding model year. G.M.'s Donner and President James Roche predict industrywide sales of about 9,000,000 U.S.-made cars. There are plenty of reasons for optimism: 6,000,000 old cars are due to be scrapped in the next twelve months, while the rich market of Americans aged 16 to 20 will bulge at 12.5 million. The typical family can certainly afford a new car-or two. In the past year, the nation's gross national product has increased 6.5%, personal income...
Force-Feeding. The major contention of the Senate subcommittee was that the automen, with little loss in profits, could make cars safer, reduce the highway death toll that this year will be about 50,000. The hearings were called to consider several bills, some of which would force the companies to build safety devices into cars. Industry leaders argued that they have already done much, and are doing more to increase safety, but that consumers are unwilling to pay for safety features. "If we were to force on people things that they are not prepared to buy," said Donner...
...automen had some imaginative proposals of their own. American Motors President Roy Abernethy suggested that the industry "force-feed" safety to the public by including effective if still unpopular safety items as "delete options"-that is, standard equipment unless the customer specifically asks to have them removed. He also proposed uniform, nationwide traffic laws...
...tickets), businessmen cheered the cut's timing. It will not only help raise sales of some items at their seasonal bottom (TV sets, furs, phonographs), but also prevent a slump in peak-time sales of autos and air conditioners by making their cuts retroactive to May 15. Automen, anticipating sales of 250,000 more cars this year as a result of the cut, promised prompt excise refunds (direct from Detroit) on cars bought between now and July 1, and most air-conditioner makers made arrangements to do the same. The President urged businessmen to pass on the full amount...
...rear fender. G.M.'s square-shaped Corvair has become as rounded as the Karmann-Ghia, and a new curved-roof version of Ford's highly successful Mustang has joined the Valiant Barracuda and the Corvette Sting Ray as the industry's only true fast-backs. Automen have hedged their expensive bets on public acceptance of the new styling by offering most of the nameplates with curved roofing in squared-off, T-Bird roof versions too, but G.M.'s turn toward softer lines en sures an increasing trend in this direction for 1966 and beyond...