Word: automen
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Rollert, who likes to play chess or golf in his spare time, is faced with a real puzzler in Buick. No one knows why the '59 Buick has done poorly. Automen guess that it is too radically styled, too low and hard to get into, has a cramped back seat. In any case, Rollert starts with one big advantage over Ragsdale. Ed Ragsdale took over when Buick was at its peak. Ed Rollert's Buick has hardly any place...
...Rambler's success, the Big Three are not hurting much. Last week the auto industry showed promise of the first spring pickup in sales since 1955, chalked up a record near two-year, midmonth high of 174,780 new car sales. Automen are confident of a 5,500,000-automobile year. That is good news for George Romney; the more car sales, the bigger the share he expects...
...better gauge is sales, especially in February, which automen consider one of the key months this year. There the picture is increasingly bright. Sales were up 26% over February '58, with 405,300 cars sold. Inventories are 15% below 1958 levels, with little buildup in most lines. Leaders for February, in order...
...United Steel Workers' Boss Dave McDonald, the coming bargaining with the steelmakers poses a problem. He has to get something for his unionists, but the steelmakers, like the automen last spring, seem in a pretty parsimonious mood. Last week McDonald came out with an idea that he hoped would please his steel workers, and not cost too much for the companies. He suggested a three-months' vacation with pay for each worker every five years. "At current rates." said McDonald, "this would cost the industry no more than 12? an hour per man and would create...
Boat sellers also freely borrowed selling tactics from the automen, reminded potential customers that most banks give boat loans as easily as auto loans. They also talked up trade-ins as a selling aid. Last year, when outboard motor sales jumped 24% to a record $254 million, dealers took old models as trade-ins on close to half of their new sales...