Word: automen
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...automen had no doubt they could boost production though, like other industries, they have been hampered by a shortage of manpower. In the past two months, workers have become so scarce that some plants are offering bonuses for new employees brought in. But when tank and Army truck production is cut back next summer (see NATIONAL AFFAIRS), more labor will be available...
...Automen, who have been talking of heavy competition next year, got the first real taste of what is to come. Putting the 1953 Dodge on display last week, President William C. Newberg announced that Dodge had spent $65 million to turn out a car "with everything new except the tire size." Newberg had another pleasant surprise: while prices of two models were raised slightly, four of the ten were cut from 53? to $258 under the 1952 line...
...works are the biggest batch of changes in a decade: new bodies, airconditioning, power steering, power brakes and engines so peppy that every driver can feel like a hot-rodder. By hiring women and bringing back pensioned employees (as the United Auto Workers asked Ford to do last week), automen think they can meet their arms schedules and still turn out 5,000,000 cars in 1953, about the same number as this year...
...reason for the changes is that automen expect to have a hard time selling all the cars they can make. They expect that dealers will have to boost trade-in allowances; by midsummer there may even be some price cuts...
There were signs last week that automen may do even better. Automakers, who had been among the hardest hit by the cutbacks, last week found that many types of steel had suddenly become abundant. Although they had originally been promised only enough metals to turn out 800,000 cars in the second quarter, it now looked as if they would meet their "permissible" DPA quota of 930,000 cars and trucks...